The PLACE for Direct Response Marketing Strategies and Tactics For the Affluent, Celebrity, or Extraordinary Entrepreneur.
Issue Value: $19.99 Hello again! Before I expose some great headline secrets, I think it would be smart to explain how important headlines are. But first, what is a headline? Of course, for an advertisment, the headline is the “ad for the ad” — but think about it this way… the headline is simply the [...]
Issue Value: $19.99 Dear Entrepreneur, It feels like I have yelled it from a mountaintop! So many businesses create a front-end product (the first one the customer sees or buys) and then continue to focus on getting new customers. Yes, you do need new customers. But why do so many refuse to sell additional products [...]
Issue Value: $19.99 DISCLAIMER: This post is for a mature audience only. It contains sexually graphic language and images. If you are a child, please go away. Dear Friend, I have wanted to do a post on subliminal advertising for some time… Why? Because subliminal advertising is incredibly powerful. You won’t sell billions by focusing [...]
Issue Value: $19.99 Dear Entrepreneur, How would you like to get a special glimpse, over my shoulder, as I write one of my famous emails that produce more results (and higher sales) than anything you’ve ever seen before? I thought you would… Well… a while back I was working on a course called How To [...]
Phooey. That’s what I say to the argument amongst copywriters about the effectiveness of long copy versus short copy. Anyone who participates in this quarrel is simply ignorant of the true money-making craft of copywriting. In truth, if it takes ten pages to sell your product, use ten pages. Certainly no more than that, but [...]
