A Woman’s Skirt

Phooey. That’s what I say to the argument amongst copywriters about the effectiveness of long copy versus short copy. Anyone who participates in this quarrel is simply ignorant of the true money-making craft of copywriting. In truth, if it takes ten pages to sell your product, use ten pages.  Certainly no more than that, but [...]

Excellent Tactic To Force Word Of Mouth Referrals

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Word of mouth marketing is the entrepreneur’s wet dream. You do a good job for a customer… he goes and tells a friend… the friend shows up sometime soon to do business with you. Because he was referred by a friend, he knows almost everything that matters to him: prices, quality of services, location, etc. [...]

How To Get Rid Of Spam Comments In Your WordPress Site

This is how it looks on your end... Click Plugins, then Add New.

I realize this post won’t affect all of you… but it’s solved a problem for me that I think others are having. Some of my WordPress sites, including this one, have been getting an abnormal amount of spam comments.  Because they don’t have anything else to do, spammers have developed robots that come to your [...]

It’s Not What You Know

A lot of times when we’re trying to sell something to a prospect, we find it necessary to tell them how smart we are (or how much we know).  We’ve spent a lot of time and money getting as smart as we are.  Come to think of it… how big is the education industry?  It’s [...]

Treasure It All

As I look back… I can tell… I was set up big-time last week. I asked you to seriously consider what question you’d ask me if I were sitting across the table… and the question I got from Jane Bradford… was a doozey. Here it is: “How do you get your passion back after multiple [...]