Using Personality In Copy

Casa Fuente is a charming cigar bar tucked away inside Caesar’s Palace in Las Vegas. I paid a visit this past week with two other business geniuses…James Jones and Tim “Head-Cracker” Castleman. I’ve coveted cigar smoking ever since watching The Sopranos and Boston Legal. I’m just a thug like that. Tim bought us a bold [...]

The Placebo Effect of Price

Surely you’ve heard a story like this….. A man who has suffered with leg pain for ten years can be handed a pill by someone he thinks is a doctor – a doctor who tells him, “The pill in your hand has been shown to be 95.36% effective at reducing pain for patients similar to [...]

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haroldbloom

Real entrepreneurs are a different kind of human being. In a good way. It’s the one reason I enjoy working with them. Case in point:  Mr. Harold Bloom Harold was in the audience at a recent speach I gave for the Jewish Community Business Circle in Charlotte, NC.  From there, he went to my squeeze [...]