Headline Secrets: How to promise a benefit and still use fear of loss

John-Caples

Issue Value: $19.99 Hello again! Before I expose some great headline secrets, I think it would be smart to explain how important headlines are. But first, what is a headline? Of course, for an advertisment, the headline is the “ad for the ad” — but think about it this way… the headline is simply the [...]

Premium Video: How To Write Emails That Sell – Part 1 (Plus One Swipe Email That Brought In Over $6,000 In Sales)

Issue Value:  $19.99 Dear Entrepreneur, How would you like to get a special glimpse, over my shoulder, as I write one of my famous emails that produce more results (and higher sales) than anything you’ve ever seen before? I thought you would… Well… a while back I was working on a course called How To [...]

A Woman’s Skirt

Phooey. That’s what I say to the argument amongst copywriters about the effectiveness of long copy versus short copy. Anyone who participates in this quarrel is simply ignorant of the true money-making craft of copywriting. In truth, if it takes ten pages to sell your product, use ten pages.  Certainly no more than that, but [...]

Headline Help

A lot of marketing newbies out there still don’t understand the value of a good headline. Tisk tisk… Now I want you to listen to your good ole pal Justin Quick for a second… In How To Write A Good Advertisement, Victor Schwab says, all things remaining the same, simply changing your headline could get [...]

How To Sell A Wallet

Super-cool and super-useful video on giving your product emotional appeal.  A little on the devious side. Watch me get someone to (what some may consider) overpay. ATTENTION: This video is NOW only available to subscribers to my list.  If you’re interested, you can go to www.justinquick.net and receive this video along with many other gifts.