Naming Your Products

Here’s an interesting story… Edgar R. “Painless” Parker lived in America in the early 1900′s.  He was a flamboyant entrepreneurial dentist that people describe as a cross between KFC’s “The Colonel” and P.T. Barnum.  Not only did he wear a top hat, but actually wore a necklace made of teeth he’d pulled from patients.  Maybe [...]

How A Top Ad Expert Can Add A Zero To The End Of Your Sales Figures…Really

garyhalbertleadgenerationad

Marketers need swipe files. A swipe file is just a fancy name for a collection of headlines, ads, and other marketing materials. You see, there is no need to reinvent the wheel.  If you want to get across the country, it doesn’t take much logic to go and get your car and drive there or [...]