The PLACE for Direct Response Marketing Strategies and Tactics For the Affluent, Celebrity, or Extraordinary Entrepreneur.
Word of mouth marketing is the entrepreneur’s wet dream. You do a good job for a customer… he goes and tells a friend… the friend shows up sometime soon to do business with you. Because he was referred by a friend, he knows almost everything that matters to him: prices, quality of services, location, etc. [...]
Marketers need swipe files. A swipe file is just a fancy name for a collection of headlines, ads, and other marketing materials. You see, there is no need to reinvent the wheel. If you want to get across the country, it doesn’t take much logic to go and get your car and drive there or [...]
