Using Personality In Copy

Casa Fuente is a charming cigar bar tucked away inside Caesar’s Palace in Las Vegas. I paid a visit this past week with two other business geniuses…James Jones and Tim “Head-Cracker” Castleman. I’ve coveted cigar smoking ever since watching The Sopranos and Boston Legal. I’m just a thug like that. Tim bought us a bold [...]

Becoming The Ultimate Architect Of Influence

The Ultimate Architect Of Influence has mastered one thing, and one thing only.  This thing is so important, that it influences how a human being experiences his or her entire life.  And if you want to influence people, you’ve got to learn to control, manipulate, and remotely influence their… Emotions! I know you already know, [...]

Expensive Is Good

Wild turkeys make good moms. They’re the kind of moms that treat their babies really good.  They clean ‘em, feed ‘em, and keep ‘em warm.  Love their babies deeply.  All those little babies have to say is, “Cheep-cheep” and momma comes running. That’s all mom has to hear.  “Cheep-cheep.” That sound is the only trigger [...]

One “Trigger” Word That Makes Prospects Say Yes

A bit of psychology for you: We hate being rejected.  We hate it.  It’s why we don’t go on the dance floor, why we don’t ask for the girl’s phone number, and why we fail to ask for the sale. Since we hate being rejected, we also don’t like to reject others. Think about it… [...]