Surely you’ve heard a story like this….. A man who has suffered with leg pain for ten years can be handed a pill by someone he thinks is a doctor – a doctor who tells him, “The pill in your hand has been shown to be 95.36% effective at reducing pain for patients similar to [...]
Expensive Is Good
Wild turkeys make good moms. They’re the kind of moms that treat their babies really good. They clean ‘em, feed ‘em, and keep ‘em warm. Love their babies deeply. All those little babies have to say is, “Cheep-cheep” and momma comes running. That’s all mom has to hear. “Cheep-cheep.” That sound is the only trigger [...]
A Few Little Tricks To Getting The Price You Want
I made this video a few weeks ago for the Connecting Carolina community in Charlotte, NC and it is one of the most popular videos. A lot of issues come up in the realm of “Price”. But most entrepreneurs do not understand that Price Equals Power in their marketplace. Yet most strive to be either [...]