When I was younger I figured you could study any one aspect of business and do well. In a way, that’s true. But in a much larger way, the greatest aspect of business you could ever study is sales (and marketing owns sales). To many, marketing is what they see on television: Stupid ass commercials [...]
Using Personality In Copy
August 21, 2010 By 4 Comments
Casa Fuente is a charming cigar bar tucked away inside Caesar’s Palace in Las Vegas. I paid a visit this past week with two other business geniuses…James Jones and Tim “Head-Cracker” Castleman. I’ve coveted cigar smoking ever since watching The Sopranos and Boston Legal. I’m just a thug like that. Tim bought us a bold [...]
The Placebo Effect of Price
August 8, 2010 By 1 Comment
Subscriber Call Out!
August 2, 2010 By Leave a Comment
Real entrepreneurs are a different kind of human being. In a good way. It’s the one reason I enjoy working with them. Case in point: Mr. Harold Bloom Harold was in the audience at a recent speach I gave for the Jewish Community Business Circle in Charlotte, NC. From there, he went to my squeeze [...]
Headline Help
July 30, 2010 By Leave a Comment
A lot of marketing newbies out there still don’t understand the value of a good headline. Tisk tisk… Now I want you to listen to your good ole pal Justin Quick for a second… In How To Write A Good Advertisement, Victor Schwab says, all things remaining the same, simply changing your headline could get [...]
