Marketers love to blame advertising mediums for their lousy results. I guess it comes from not wanting to blame ourselves, but none-the-less, it is an illusion. Lousy results come from lousy ads. Nothing else to blame. Plain and simple. I was speaking to a friend of mine that, for my safety, will remain nameless. [...]
One “Trigger” Word That Makes Prospects Say Yes
November 18, 2009 By 4 Comments
One Clever Boomerang Technique To Reactivate Old Customers
October 29, 2009 By 3 Comments
Dear Reader, At the beginning of my “Psychological Triggers” speech to the Charlotte Entrepreneurs Organization, I show a picture of comedian Dave Chappelle as his “crackhead” character. A giant photo of his face with a run-from-the-police smirk, red beanie on his head, and light white powder mustache on his upper lip. A funny picture that [...]
FTC Changes Testimonial Guidelines
October 10, 2009 By 2 Comments
Damn! Just when you were getting everything down, the government goes and changes the rules. The FTC, literally, just changed the guidelines concerning how we can use testimonials and endorsements. I kept this short and sweet. No pitch, no gimmicks, and less than 5 minutes long. Enjoy and leave a comment please! As promised…here’s the [...]
How To Quickly And Easily Dominate Your Niche Market
September 26, 2009 By Leave a Comment
Sometimes all that success may come down to is the tool or tools you use. I never read the book…but I’ll never forget the title of it. It was called, “Why is that idiot richer than me?” Success belongs to the person that plays the game the smartest – not the hardest. A schmuck will [...]
