When I was younger I figured you could study any one aspect of business and do well. In a way, that’s true. But in a much larger way, the greatest aspect of business you could ever study is sales (and marketing owns sales).
To many, marketing is what they see on television: Stupid ass commercials that are trying to do one thing (make you laugh, make you lust) when they should be doing something much more logical (sell you something).
What is truly horrifying is entrepreneurs and small business owners look to this advertising as the key to the corporation’s success. “If they do it… that must be what works.” I’m telling you, they’re succeeding in spite of those ghastly do-nothing advertisements.
The general consensus is…
there’s more ignorance in the field of marketing than in any other profession!
I believe that.
From my experience even successful business owners are successful in spite of the many stupid beliefs they hold about sales and marketing. I’ve notice many have no idea what they’re doing, but they have a great product that almost sells itself. Because of the sales generated from the great product, they assume the success is from something they’re doing (but that’s just an illusion created in their own mind).
And be careful who you listen to and take advice from. I’ve heard all kinds of things…
Here’s one of my favorites, “I’ve spoken with some friends of mine, smart people, who think the price is way too high.”
Right.
I understand that you’re so focused on your business and personal life, you may not have time to study and learn all you possibly can about marketing and influence.
So here’s what I need you to do.
In a moment when I say “Go”, I want you to close your eyes and imagine that you’re sitting in front of my desk and you can only ask me one question. That’s it. Just one. Pretend the business issue you’re having right now is magnified by a factor of ten and if you don’t solve it, you fail. Your business is history, yesterday’s news.
So magnify the intensity of the problems you’re having and come up with one question, no matter how long, and type it into the Comment box below. I’m going to pick the best of these questions and start making videos of yours truly answering them one by one.
Do this.
Are you making as much money as you want?
If the answer’s No, you have no excuse to not ask a question.
Ask me.
Stop reading and ask me below.
Go.
How do you get your passion back after multiple disappointments and the down economy?
How can I possibly give people good products in the shortest amount of time?
Hey Josh, my most rudimentary response would be, “by knowing exactly what they want.” Many sellers or product creators screw the pooch when they forget about the consumer, and only think of what they (the seller) wants. They get caught up in how much money they want to make instead of delivering something that will sell to no end. So figure out exactly what people want and need and sell it to them. If you don’t know what they want, it’s always a good idea to ask.